Using social media for business isn't all about selfies and cats. It's one of the most powerful tools in brand building in the world today. In this seminar, we'll be discussing how to leverage your business's social profiles to increase engagement and traffic to your website. A good digital strategy doesn't have to be created by an agency. You can do it yourself, even with a limited budget. A prior knowledge of social media marketing or digital marketing is not required for this course.
Topics include:
Advertising online
Building an audience on social networks
Content creation
Analytics and ROI
Selling digital marketing to your C Suite and probably several bad jokes
