Facebook marketing is an ever-changing target in today’s digital marketing landscape. In this session, Kim Beer will catch you up to speed on the latest Facebook strategies and trends, as well as give you step-by-step instruction on how to set up a Facebook marketing program that will serve your business’ specific needs. Although it’s not necessary, participants are encouraged to bring a laptop with them to class.
Topics include:
• The impact of Facebook’s algorithm
• The difference between paid and organic Facebook Marketing
• How Facebook paid advertising works
• Which Facebook ad campaign types will work best for your business
